Do We Really Need Another Dating App?

Hello everyone!

This post is a little different. We won't be discussing love problems or dating stories, but rather something much more significant – the heart and soul of BokBok. We want to share with you why we embarked on this adventure in the first place and what exactly we're trying to build.

When you start a new project, the goal is always to create something better and more innovative. Although BokBok might seem like just another dating app at first glance, we're here to offer something different.
And why is that necessary? You only need to look at what users are saying about the most popular apps. The problems are familiar to everyone:

An overwhelming focus on perfect photos
The feeling of being invisible if you don't pay
Overpriced subscriptions
Losing hope

Group 605

We decided to tackle these problems, one by one.

📸 More Than a Perfect Selfie

It's human nature to focus on physical appearance first. That's normal and natural.
But we believe that true beauty and attraction don't just come from perfectly staged photos, but from personality, energy, and that special something that makes us unique.
Aren't we all so much more than a single, static image?

That's precisely why we've put video at the core of BokBok.
A video profile is your chance to show off:

your sense of humor
your passions
the way you talk
in short, the real you

We believe personality creates the real spark, and video is the best way to convey it.
That's why we always show profiles with videos first – because we want to encourage genuine, authentic connections.

👻 Where Do All the Profiles Go?

Have you ever wondered why, after the initial excitement on other apps, everything suddenly comes to a halt?
The likes stop coming in, and it feels like you're shouting into the void.
A quick look at the reviews for the most popular apps will show you exactly what we're talking about.

Many users feel like their profiles have become invisible, often right after paying for premium features that promise more visibility.
This creates frustration and makes you wonder if the problem is you.
It's not. The problem is a system designed to keep you guessing in order to push you to pay more.

Our approach is different.
Yes, BokBok has an algorithm too, but our goal isn't to make you buy something.
Our algorithm is there to reward effort. More active users and those with more complete profiles will be more visible.
It's simple and fair.
We want everyone to have an equal chance to be seen.
And then there's our "Live Dating" feature, where you can skip the algorithms and meet someone new right away.

💸 Selling Empty Promises

Speaking of payments, premium options on other apps often cost as much as a plane ticket, and in return, you get... well, you're not quite sure what.
You pay for "more visibility" but with no guarantee.

BokBok is currently completely free.
Honestly? It's because we haven't yet come up with a feature we'd have the nerve to charge 30 euros a month for.
If and when we do introduce paid options, they will be for something that ACTUALLY brings you value.

🛠️ Quality Over Quantity

Even though huge corporations are behind the big apps, the quality often isn't up to par.
Bugs, crashes, a poor user experience – sound familiar?

Our team may be small, but that makes us agile and dedicated.
Every day, we work to make BokBok stable, fast, and enjoyable to use.
Of course, mistakes happen, but that's why we're here to listen to your suggestions and feedback so that together, we can build the best app possible.

We are also actively fighting against fake profiles. Through:

Moderation
User reports
Facial recognition technology

...we strive to create a safe environment.
With a smaller community, it's easier to maintain order and quality, which is further proof that bigger isn't always better.

🇭🇷 Homegrown at Heart

BokBok was created in Croatia, for Croatia and the surrounding region.
Although we have users joining from all over the world, our main focus remains here.

We understand:

Our mentality
Our sense of humor
The way we build friendships and relationships

While global apps are focused on the entire world, we are focused on you.
We talk to friends, acquaintances, and users to find out what you're missing and what you want from a local dating app.

We know we're just at the beginning and that the road ahead is long.
But, as Steve Jobs said:

"The people who are crazy enough to think they can change the world are the ones who do."

We believe that a better, fairer, and more human dating app is desperately needed.
Meeting new people should be exciting and fun, not a frustrating experience that exploits your desire for connection for the sake of profit.

That's why we're here. Thank you for being a part of our journey. ❤️